An anthology of brand, marketing and communications related books we think you’ll love.
As recommended by our clients!
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
by Steven D. Levitt & Stephen J. Dubner
Assume nothing, question everything. This is the message at the heart of Freakonomics
Recommended by Dr Tabetha Newman
Timmus Limited :: Social and Educational Research
What are you looking at?
by Will Gompertz
“What is modern art? Why do we either love it or loathe it? And why is it worth so much damn money? Join Will Gompertz on a dazzling tour that will change the way you look at modern art forever.”
Recommended by Vinny Smith
CEO, Meningitis Research Foundation
Do Open
– How a simple email newsletter can transform your business (and it can)
by David Hieatt
“How do you grow your business when you don’t have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?”
Recommended by Ryan James, Play Maker Marketing
The Tipping Point – How Little Things Can Make a Big Difference
by Malcolm Gladwell
“With a dash of science, an explosion of a craze and a pipette of well timed action, Gladwell explains how this can create a ‘tipping point’ for a product – the moment when those things collide to create an epidemic of demand that sweeps through the population.”
Recommended by Penny Fidler
CEO, The UK Association for Science and Discovery Centres
The Brand Handbook
by Wally Olins
“Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the enormous changes in the branding world.”
Recommended by Point Creative
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