Are you developing a new brand or re-thinking your existing brand? If so, STOP until you survey! Why? you may ask. Read on and all will be revealed. The Brand’s Read more…

Brand Purpose In today’s competitive business landscape, having a distinct and compelling brand is more important than ever. A brand serves as the identity of a business, representing its values, Read more…

Message Before Marketing Are you planning a big push on marketing channels?.. Wanting to gain visibility across social media, online influencers and re-launch your website?.. Or maybe you’ve been through Read more…

Successful sustainability communications requires creativity and technical understanding Back in 2011, a researcher analysed the effectiveness of 435 advertising campaigns that ran between 1994 to 2010. He was trying to Read more…

  “An infographic is 30 times more likely to be read than a purely textual article.” Alongside this, “People remember 80% of what they see and do, compared with just Read more…

An anthology of brand, marketing and communications related books we think you’ll love. As recommended by our clients! Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Read more…

Basic recipe for a great creative brief Writing a detailed design brief can be a little daunting. Making sure you include all the right information for your creative agency can Read more…

Suffering with the branding blues? Do colleagues talk blandly about your brand? Do your communications fall on deaf ears? Have you outgrown your brand? Do you even have a brand? Read more…